Academic book – increase reach

Academics write books to circulate their research and to popularise their subject of study. There are established academic publishing routes for the academic book but these do not rule out the parallel use of self-publishing channels. It’s possible to publish an academic book through an online publishing platform, even to publish as open source on a research website, AND to use print on demand to publish with a cover price and to earn sales income for the author or authors.

Publishing an academic book as open access in PDF or EPUB format – to further the cause of learning or to fulfil a contract (e.g. for the receipt of a grant) – shouldn’t preclude a print edition with a cover price. Authors should check that they are retaining rights to publish such editions and not handing over those rights to platforms that don’t have any reach in the book trade.

Publish everywhere – translation, multiple edition

Also, authors should hold on to translation rights so that they can respond positively to interest from publishers who are willing to go to the expense of translating their work for new regions. Or authors may collaborate with a translator (perhaps a fellow academic in another region) to publish their own work in another language.

Publishing a print edition through the book trade widens the availability of an academic book to individuals, including students and teachers with no access to academic publishing networks. It also provides easy access to a hard copy for librarians, through their usual electronic searching and ordering services.

Two page spread of Joint Innovations book by Dolors Masats showing a table on the left page and some teaching materials on the right hand page.
Joint Efforts for Innovation: Working Together to Improve Foreign Language Teaching, reporting on research carried out at the Faculty of Education of the University Automoma de Barcelona, was published under an open access license. Into Print produced the print edition for general sale and the interactive PDF for upload to an appropriate open access platform.

Reaching out

Often ‘paid for’ may reach the parts that other book services can’t, including librarians and bookshop managers on campus. Sometimes a ‘free’ edition may not be accessible to a potential reader, either because there’s a platform of some kind hosting the edition which is itself inaccessible or because of geographical reach.

Academic authors can call on a service such as Into Print to take care of the production – the correct resolution for illustrations and photography, the clear layout of tables, the correct presentation of footnotes, references, bibliographies, indexes and contents lists. The text can be in non Western languages and character sets, such as Arabic or Tamil. A good example is Marianne Bentzen’s Neuroaffektive Bilderbuch which has been published in a number of languages.

This production workflow takes your book smoothly through to PDFs (of cover and internal pages) for you to approve for print and distribution. Distribution is to 17,000 libraries and book resellers. They will all receive an alert to the new book, its content and the intended audience.

Knowledge production

Some authors may not be academics themselves but possess knowledge in their professions that teachers and students would find educational. Into Print can point to some successful text books and provide guidance about writing books for a school or higher education audience.

Into Print also creates interactive PDFs and EPUBs so the same document can be repurposed for open access electronic versions, which will contain live hyperlinks to external URLs and to internal bookmarks. So working with Into Print can result in free and paid for electronic editions, and print editions.

The print edition becomes available for short print runs, for example to put in delegate bags at an academic conference, and to fulfil orders through the book trade.

In a best possible scenario, the book finds its way on to a curriculum as a recommended student text and achieves a measure of financial success, as well as increasing the sum of knowledge in the world. Win-win.

Poetic power – poetry publishing parameters

What is the role of poetry, what use is poetry, does anyone read poetry? There’s always a debate in the literary sections of newspapers and websites about poetry. It incites a conversation, splits the nation, causes contemplation. 

At Into Print we debate the most appropriate book format, fonts, paper and images to present poets’ work in the best possible way when poetry publishing in print. It’s a similar challenge to working with fiction but with the extra parameters and strictures that poetry can impose on writer and page designer.

There’s a lot of poetic activity: performance poetry, small presses creating minor publishing hits, poets collaborating with musicians, festivals celebrating past poets, theatre groups dramatising their lives. Mainstream media has no problems with poets like David Eggleton, Selina Tusitala Marsh, Robert Sullivan, Yang Lian, Simon Armitage and Benjamin Zephaniah. Their work is on school reading lists, they make TV documentaries and their opinions are sought on topics of the day.

Book cover of Uncovering Autism: A Book of Poetry, by Matthew Ansell. The cover artwork is one of Matthew's kaleidoscopic artworks, which also appear in colour in the book

There’s also a huge output of poetry from contemporary authors on blogs and in print. Three recent poets to appear in print with the help of Into Print are Matthew Ansell, Steen Andersen and Barry Williams.

Ansell recently released his book Uncovering Autism: A Book of Poetry to express to people what it is like to have the condition. Andersen is a Danish author who writes poetry in Danish and English. Dream Passages takes the reader to a dreamy, half-remembered, faded but familiar world. Irish author Williams rhymes about his personal relationship with work, sport, politics and people close to him in his A Book of Poetry

Reading the poems of these authors leaves no doubt that poetry has the power to enlighten and entertain. Entertained, one feels open to enlightenment and, once enlightened, inclined to try to make things better. Powerful stuff.

Simple yellow book cover of Steen Andersen's poetry collection Dream Passages

At Into Print, we analyse a poetry manuscript to make suggestions about format, font size and leading – for example selecting a page width to accommodate all, or most, lines without breaking them, thus enhancing the reading experience.

The white cover of Barry Williams poetry collection A Book of Poetry.
Matthew Ansell with his new book of poetry and artwork Understanding Autism: A Book of Poetry
In a recent interview with The Basingstoke Gazette, UK-based Matthew Ansell said “I hope by putting these thoughts on paper it may help someone who is in a similar situation to I was, and give them peace of mind that they aren’t the odd one.”